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Rachael is 33 years old and lives with her fiance, Neal, in Batley West Yorkshire

Case Study written 2001

Rachael
 Q 
What do you do?
 A 
Myself and my partner, Jayne, have just launched Yorkshire's first concierge company in June 2001. Our company exists to help busy executives strike a workable balance between their personal and business commitments. We assign a Lifestyle Assistant to a Client who will endeavour to take care of any time consuming tasks associated with everyday life, things such as organising a corporate event, buying a birthday present for a relative's birthday, organising an electrician to rewire a property, booking a doctor's appointment or managing a house move. Absolutely any task would be considered provided it is legal and not immoral in anyway!! At the time of launch, the media interest was fantastic and as a result we have featured in two local newspapers, our third feature is due this week [end June 2001], and have also conducted a live interview on the radio with Peter Levy.

 Q 
Where do you work at home?                        
 A 
I work in the back bedroom, which I call the happy room. It is decorated in bright yellow, orange, terracotta and complemented with chrome accessories and as soon as I walk into the room it makes me smile.

 Q 
What is the best thing about working from home?
 A 
There are so many plus points about working from home, I don't know where to start. Working within your own home represents familiarity and stability in your life and because of this I find that I am very relaxed, content and not bothered about working a 13 hour day. The flexibility that comes with the business is absolutely fantastic, if I want to spend an hour at lunchtime basking in the midday sun then who's to say that I can't?

 Q 
What are the negative points about working at home?
 A 
Absolutely none whatsoever.

 Q 
What was the deciding factor to help you to decide to work from home?
 A 
After being made redundant for the fifth time running I decided I wanted to be in control of my own career path.

 Q 
What sort of work did you do before you worked at home?
 A 
I have spent many years working within high level Executive PA roles, although I have also spent a year in export sales, a year in car sales, a year in Work Study and 6 months living and working abroad.

 Q 
Does your homeworking pay the bills?
 A 
Not yet, but it won't be long before it does.

 Q 
How did you manage financially when you first started working at home?
 A 
My fiance, Neal, holds a very senior position within a local business and is able to carry me financially until such a time that the business becomes profitable.

 Q 
Do you manage to keep your work and home life separate?
 A 
At the moment, because myself and my business partner only launched the company last month, I have found that I am desperate to spend as much time as practically possible building the business. I have a very understanding fiance who believes in everything I do and realises that in order for us to become established and recognised in this new market I need to devote as much time as possible to a successful start-up. So in answer to your question, no not at the moment, but maybe 6 months down the line I will have a different answer.

 Q 
How do you cope with distractions at home?
 A 
Very easily, I feed them (my two cats).

 Q 
How do you manage your time?
 A 
Having worked as a PA, for probably more years than I care to remember, I am able to prioritise my workload very effectively and efficiently. As we are still at the early start-up phase, the majority of my time is spent marketing the business, getting our name out there and recognised.

 Q 
How do you cope with the isolation of working at home?
 A 
I never feel alone as I am in constant contact with my partner, Jayne. Colleagues and friends still contact me on a regular basis and I have also joined quite a few discussion forums.

 Q 
What advice would you suggest to someone considering working from home?
 A 
You need to be extremely determined to succeed and you need to enjoy the career you have chosen.

I believe everything happens for a reason. Redundancy can sometimes be a blessing in disguise. Go with your instincts and believe in yourself.

Thank you Rachael for sharing!
If you are interested in finding out more about Rachael's Company visit www.sheer-finesse.com

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