Jane Jones - CV attached
Aged 25, Jane with three A Levels in English, History and Art, has always sought positions that allow her to use her skills as a communicator and organiser. Jane worked for the leading firm WinMac Training Systems for three years before branching out as a successful independent training consultant for the past two years.

Two other suitable individuals have been sounded out for management positions and are keen to be involved with this venture.

Three standards of computers will be built:

RS 01 350 MHz 32MB 6.4GB 15" Screen
RS 02 450 MHz 64MB 6.4GB 15" Screen
RS 03 550 MHz 128MB 12.6GB 17" Screen

Each machine can have a number of specified add-on's: CD ROM, DVD, Modem The machine will built in their own manufacturing unit, with service for the first year on the client's site.

Servers will be purchased as required to the specifications of the client.

1. Trainee up to 8 persons with no, or little, computer experience
2. Basic up to 8 persons with basic computer skills
3. Intermediate up to 8 persons who have a good working knowledge of computer systems
4. Advanced up to 4 persons who understand technical computer systems

• Small Medium Enterprise (SME) Computer Sales
  
• Medium - Large Companies for Training Services
  
• Commerce and Industry
  
• Turnover £2m +
  
• Initially: Manchester and Districts
  
• Prefer client to be computer literate

COMPUTERS
Six companies have been identified as true competitors i.e. computer and peripheral sales and service direct to corporate clients on-site. The three main competitors are:

ABC Computers
Established 6 years, turnover £0 (Not Known), 6 staff, no growth in past two years
Bell & Son PC's
Established 4 years, turnover £2m, 10 staff, specialist computer systems, steady growth
Corporate Comps (National Company)
Established 2 years, turnover £7.5m, 40 staff, mainly top end clients, always stretched

Summary
Service complaints are common with all competitors, and hardware upgrades are long overdue. Corporate Comps are looking to revamp their national operation in the spring.

Easy Train
Established 15 years, turnover £900,000, computer training staff 4, no plans for rapid growth
The PC Training Co. (National Company)
Established 8 years, turnover £6.5m, computer training staff 35, no local office

Summary
At present demand exceeds resources. No effective competition is challenging the top companies, who offer only limited cutting edge technology training skills.

TRAINING
Jane training for average of 3 days per week within 3 months. New training staff to be working an average of 4 days per week by 9 months.

At the 12 month plus period, a number of Jane and John's tried and tested ex-colleagues and friends will be approached to join the company with equity available.

In a real emergency, say, John or Jane became ill, it is anticipated that the new staff could continue with 'basic' computer servicing or training - the requirement of a mature Office Manager is a strategic and important position.

2000 to 2001 Net Profit £ 90,000
2001 to 2002 Net Profit £175,000

As you can see from the P&L the business is expecting to make a net profit of £90,000 in the first year. The figures include the salary of the full compliment of staff as outlined on page 6 (c) above. The second year shows a net profit of £275,000: if this does happen they will purchase their own premises for £180,000. The total compliment of staff at the end of 2002 is 25.

2000 to 2001 Net Assets £130,000
2001 to 2002 Net Assets £260,000

The projected figures show the anticipated reinvestment of all profits for the first two years: this trend will continue. Stock at the end of the second year is high but the discounts on bulk purchase is a profitable option in the computer industry, if technology allows.

2000 to 2001 Year-End Net Cash Flow £ 25,000
2001 to 2002 Year-End Net Cash Flow £120,000

In the first year the cash flow will remain positive unless an opportunity to buy bulk computer parts presents it's self. Likewise the entire second year is planned to be in the black and consideration will be given at that time as to the purchase of assets.

[N.B. If you are an existing company your audited accounts for up to three years are usually required - More info about the above Profit and Loss Accounts to be added soon]